A partnership with Cancer Research UK can support your marketing objectives, drive your sales and help us save more lives.

Business in the Community reports that 48% of people have switched brands, increased their usage of a brand, trialled or made inquiries of a new product as a result a marketing campaign linked to a good cause.

One in ten people in the UK have supported us in the last 3 months (NFP Synergy, July 2008) showing the depth of feeling and the scale of support there is for the "most loved charity brand" (Marketing magazine, May 2008).

Get involved

When your business is associated with us you can expect your target audience to respond enthusiastically and engage more deeply.

"NIVEA is proud to be an Official Partner of Cancer Research UK's Race for Life and we're pleased that we are able to add value to participants via our on the day activity and the goody bags. We have been extremely pleased with the return on investment the opportunity has provided. Our research has clearly demonstrated that our activities at Race for Life have delivered some very positive brand impacts and an uplift in customer awareness levels."
Jo Wood, NIVEA Consumer Relationship Marketing Manager

Learn more about Cause Related Marketing, or read about sponsoring a Cancer Research UK event.